PROJECTS
Strategic design execution significantly enhanced Unity Mutuals ability to engage with their target audience driving a 22% increase in conversion rates. Success was achieved by creating high-quality, on-brand assets, optimising typography and layout, and leveraging Adobe Creative Suite expertise.
I elevated SD Worx’s UK brand with data-driven designs across web, google, email, and social. By ensuring consistent messaging and optimising through A/B testing, I doubled click-through rates and increased conversion rates by 23%.
I designed high-performing LinkedIn ad assets and conducted A/B testing to optimize engagement and conversions. To address high bounce rates, I introduced a Facebook pop-up form, streamlining lead capture. This strategic approach led to a 25% increase in conversion rates, demonstrating the impact of data-driven design on campaign performance.
I developed a cohesive visual identity for Social Butterfly, including a logo, brand assets, social media templates, and ad creatives. These designs resonated with the target audience, driving rapid social media growth and enhancing brand consistency across channels.
I designed visually engaging and brand-aligned graphics for Vauxhall's new employee starter pack, including a workbook for their buddy training program. The materials were easy to understand and successfully enhanced the onboarding experience for new hires.
I redesigned the brand’s newsletter template, optimising it for desktop and mobile to improve navigation and engagement. The updated design boosted click-through rates and contributed to increased sales revenue.
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