Email, Motion Graphics, Digital Design & Creative Strategy.
I elevated SD Worx’s UK brand with data-driven designs across web, email, and social. By ensuring consistent messaging and optimising through A/B testing, I doubled click-through rates and increased conversion rates by 23%.
The Challenge
At the time SD Worx has recently put together a marketing team for the UK alongside their headquarters in Belgium. The team needed an uplift in their brand for the UK branch across web, email and digital to help boost awareness of the brand to the UK market.
The Situation
I developed a strategy based on data to support my designs towards asset creation. I also made sure that the new designed assets were visually communicating the campaign offers more clearly for their target demographic. I also made sure that the messaging was consistent across all marketing channels
This also included A/B testing for various creatives, audience targets & offers for optimisation purposes.
Motion graphics video for paid social activity
The Result
SD Works results were great as their CTRs doubled establishing audience interest, and their CvR increased by 23%.