Logo Design, Brand Activation and Social Design.
I developed a cohesive visual identity for Social Butterfly, including a logo, brand assets, social media templates, and ad creatives. These designs resonated with the target audience, driving rapid social media growth and enhancing brand consistency across channels.
The Challenge
Social Butterfly required a cohesive visual identity, including a logo and brand assets, to ensure consistency across digital channels.
The Solution
Using target personas and market research, I designed a logo and brand assets tailored to Social Butterfly’s audience. These assets were optimised for use across social media, email, and web platforms. Additionally, I created reusable templates for organic social media posts and designed ad creatives for paid campaigns, ensuring visual consistency across all touch points.
The Result
The strategically designed assets resonated with the target audience, driving rapid social media growth reinforcing brand identity.