Optimising Full-Funnel Campaign Performance Through Strategic Design
I designed high-performing LinkedIn ad assets and conducted A/B testing to optimize engagement and conversions. To address high bounce rates, I introduced a Facebook pop-up form, streamlining lead capture. This strategic approach led to a 25% increase in conversion rates, demonstrating the impact of data-driven design on campaign performance.
The Challenge.
The company faced challenges in designing high-converting campaign ads, leading to missed opportunities and lower-than-expected conversions. As part of my role in managing and optimising full-funnel marketing campaigns, I needed to develop ad assets that would drive engagement and improve conversion rates.
The Situation.
I designed LinkedIn ad creatives tailored for paid social campaigns, ensuring they aligned with audience intent and business goals. To maximise performance, I conducted A/B testing on various assets, identifying the most effective visuals and messaging for optimisation.
Recognising high bounce rates on the landing page, I implemented a short-term solution by introducing a Facebook pop-up form to capture leads directly from my designed assets. This streamlined the user journey, reducing drop-offs and increasing lead generation.
The Result.
My strategic design approach, combined with data-driven creative testing, led to a 25% increase in conversion rates, demonstrating the impact of well-optimised ad assets and strategy.